Size Guide
Use this chart to find your size across UK, EU, US, and centimetre measurements — plus brand-specific fit notes so you nail it the first time.
Men's Size Conversion Chart
| UK | EU | US | Foot Length (cm) |
|---|---|---|---|
| UK 5 | EU 38 | US 6 | 24.0 cm |
| UK 6 | EU 40 | US 7 | 25.0 cm |
| UK 7 | EU 41 | US 8 | 25.7 cm |
| UK 8 | EU 42 | US 9 | 26.5 cm |
| UK 9 | EU 43 | US 10 | 27.5 cm |
| UK 10 | EU 44 | US 11 | 28.3 cm |
| UK 11 | EU 45 | US 12 | 29.2 cm |
| UK 12 | EU 46 | US 13 | 30.0 cm |
All sizes shown are for adult men. For half sizes (e.g. UK 8.5), use the next larger size unless the brand explicitly offers half sizes.
How to Measure Your Foot
- 1Get ready
Wear the type of socks you usually wear with shoes. Measure your feet in the evening — feet are slightly larger after a day of walking.
- 2Tape paper to a hard floor
Place an A4 sheet of paper flat against a wall on a hard surface (no carpet).
- 3Place your foot
Stand on the paper with your heel touching the wall and full body weight on that foot.
- 4Mark the longest toe
Use a pen held vertically (90° to the paper) to mark the tip of your longest toe.
- 5Measure
Measure the distance from the wall edge of the paper to the mark in centimetres. Round up to the nearest 0.5 cm.
- 6Repeat & compare
Repeat for your other foot. Use the larger of the two measurements. Match it to the cm column in the chart above.
Brand-Specific Fit Notes
Generally true to size. Ultraboost and Stan Smith run slightly small — consider sizing up by half.
Mostly true to size. RS-X and Suede Classic fit a bit snug, consider half size up.
Air Force 1 and Dunks run half size large. Air Max and running shoes are true to size.
Indian standard fit — true to size for most styles.
Boots run roughly true to size; account for thicker socks in winter.
Generally true to size; formal shoes fit slightly narrow at the toe.
True to size, comfortable casual fit.
Classic Leather and Club C run true to size; CrossFit Nano runs half size small.
Fit Tips
- Leave thumb's-width space: When standing, there should be about 1 cm (roughly a thumb's width) between your longest toe and the front of the shoe.
- Width matters too: The widest part of your foot should sit at the widest part of the shoe — no overhang on the sides.
- Heel grip: Your heel should not slip when walking. A snug (not tight) heel is correct.
- When in doubt, size up: A slightly larger size with an extra insole is more comfortable than a tight shoe — especially for closed shoes and boots.
- Free exchanges: Got the size wrong? We offer free 7-day exchanges if you need a different size.
Still unsure?
Send us your foot measurement on WhatsApp and we'll recommend the perfect size for any product.
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